Individual, Couples & Family Therapy in Cranford, NJ
Most people don't book therapy the week something goes wrong. They book it after months of telling themselves it isn't that bad, that everyone's tired, that they should be able to handle it alone.
Or call (908) 258-1939 for a free 15-minute consultation
You don't have to be in crisis to deserve support. Feeling stuck, exhausted, resentful, or numb is reason enough.
Bethel Behavioral Healthcare Services offers therapy and counseling in person at our Cranford office and by secure telehealth across New Jersey — for individuals, couples, and families in Cranford, Westfield, Kenilworth, Roselle Park, and the rest of Union County.
Last updated October 2026
What therapy can help with
Therapy isn't only for diagnosable conditions. It's for anything that's harder to carry alone than it should be.
Anxiety & overthinking
Constant worry, racing thoughts, panic, and the exhaustion of always being on edge.
Depression & low mood
Flatness, loss of interest, guilt, and the sense that everything takes more effort than it used to.
Trauma & PTSD
Past events that still shape how you react, sleep, trust, and relate to people now.
Grief & loss
The death of someone you loved, or the loss of a relationship, a role, or a future you expected.
Relationship & couples issues
Recurring conflict, communication breakdown, trust, and patterns that keep repeating.
Stress & burnout
Work pressure, caregiving strain, and running on empty long past the point it was sustainable.
Self-esteem & identity
Self-criticism, people-pleasing, and questions about who you are outside what you do for others.
Life transitions
Career change, parenthood, divorce, retirement, immigration, and cultural adjustment.
Family conflict
Breakdowns between partners, parents and adult children, or across generations.
Care is Christian, faith-based, and culturally sensitive. Faith can be part of your therapy if you want it to be, but it's never required — your background and beliefs are respected, never treated as something to be corrected. LGBTQ+ affirming.
Evidence-based behavioral therapy, matched to you
No single therapy works for everyone. The approach is chosen around your goals — and changed if it isn't working.
Cognitive behavioral therapy (CBT)
Identifying the thought patterns driving how you feel and act, and building practical alternatives you can use day to day. CBT is one of the most studied treatments for anxiety and depression.
Trauma-focused therapy
Working through past experiences at a pace you control, without being pushed to relive anything before you're ready.
Motivational interviewing
For when part of you wants change and part of you doesn't. Ambivalence is worked with, not argued against — especially useful around substance use.
Positive psychology
Building on strengths, values, and what's already working — not only fixing what's wrong.
Couples counseling
Structured sessions on communication, conflict, and trust, with both partners heard equally.
Family sessions
Focused on communication patterns rather than blame — so people who care about each other stop misfiring.
Therapy, psychiatry, or both?
The question almost everyone has and almost nobody asks. Here's the straight answer.
Therapy
- Talk-based treatment, no medication
- Best for patterns, relationships, processing, and skill-building
- Usually weekly or every other week, 45–60 minutes
- Progress measured in how you cope, relate, and think
Start here if what you're facing is situational, relational, or long-standing but manageable day to day.
Psychiatry
- Medical evaluation, diagnosis, and medication management
- Best when symptoms disrupt sleep, work, or daily function
- Longer first appointment, then shorter follow-ups
- Progress measured in symptom response and side effects
Start here if symptoms are severe, or if you've tried therapy and need more. See adult psychiatry.
For many people the answer is both — and because Bethel provides both, your care stays coordinated in one practice. Not sure? That's what the free consultation call is for.
How the first few sessions work
Free consultation
A 15-minute call to hear what's going on and confirm the fit. No cost, no obligation, nothing diagnosed.
First session
In person in Cranford or by video. Background, what brought you here, what you've tried, and what you want to change. You control how much you share.
Goals and direction
Together you'll agree what you're working toward and how. You'll know which approach is being used and why.
Ongoing sessions
Usually weekly at first, spacing out as things improve. Progress is reviewed openly — including whether therapy is still needed.
When the problem lives between people
Some difficulties don't belong to one person. Repeating arguments, a teenager who has stopped talking, caregiving strain, blended-family friction, or the aftermath of a betrayal — these sit in the relationship, not in any single member of it.
Couples and family sessions focus on communication patterns rather than assigning blame. Nobody is put on trial. The goal is for people who care about each other to stop misfiring.
When a child or teenager is the main concern, child and teen care may be the better starting point.
Who you'll be working with
Augustina Ike, MSN, APN, PMHNP-BC
Board-Certified Psychiatric Mental Health Nurse Practitioner · Founder- 17+ years in nursing and psychiatric care, including inpatient and outpatient psychiatry
- Clinical focus: therapy, psychiatry, and addiction care
- MSN, Psychiatric Mental Health — Walden University
- Licensed in New Jersey and New York
- NJ APN License 26NJ01306400 · NPI 1235875162
In-network with major insurers
- Aetna
- Horizon Blue Cross Blue Shield
- Cigna & Evernorth
- UnitedHealthcare
- Optum
- Medicare
- AmeriHealth
- TRICARE
- Wellpoint / Amerigroup
Not using insurance, or don't see your plan?
Call and we'll check your coverage for you. Self-pay and sliding-scale fees are available, and superbills are provided for out-of-network reimbursement.
If cost is what's stopping you, raise it on the consultation call. It's a normal conversation.
Counseling in Cranford — telehealth across New Jersey
In-person therapy at 20 Commerce Dr, Suite 135, Cranford, NJ 07016, Monday – Friday · 9am – 6pm, plus secure video sessions anywhere in New Jersey. Directions & contact.
Frequently asked questions
Do you offer in-person and online therapy?
Do you offer couples counseling?
Does online therapy work as well as in-person?
How long does therapy take?
Do I need therapy or medication?
What if I don’t know what to say?
Is therapy confidential?
Can I use insurance for therapy?
You don't have to carry it alone
Start with a free 15-minute consultation. No cost, no obligation, no judgment — just a conversation about what's going on and whether we can help.
Or call (908) 258-1939
In a mental health emergency, call or text 988 (Suicide & Crisis Lifeline) or dial 911. This practice is not a substitute for emergency services.