Meet Augustina Ike, Founder of Bethel Behavioral Healthcare
Board-certified Psychiatric Mental Health Nurse Practitioner with over 17 years of clinical experience, licensed in New Jersey and New York.
Bethel Behavioral Healthcare Services is a solo practice in Cranford, NJ, serving adults, teenagers, and families across Union County — psychiatry, therapy, and addiction care delivered in person or by secure telehealth, by one clinician who knows your history rather than a rotating panel of names.
It exists because too many capable people go years without care for reasons that have nothing to do with need: cost, distance, stigma, or the quiet assumption that nobody in that office would understand where they come from.
The gap this practice was built to close
Across 17 years in crisis management, psychiatry, and addiction care, one pattern kept repeating: the people who needed help most were often the last to get it — and rarely because the help didn't exist.
They couldn't take a half day off work for a 45-minute appointment. They didn't have reliable transport. They'd heard what happens when people in their community "go to a psychiatrist." Or they'd sat in a room once with someone who didn't understand their family, their faith, or their language, and decided never again.
None of those are clinical problems. All of them are solvable.
Bethel was built around that. Care is offered both in person at the Cranford office and by secure video, so distance and time off work stop being obstacles. Most major insurance is accepted, with self-pay and sliding-scale options so cost is a conversation rather than a wall. And care is genuinely faith-inclusive and culturally aware — meaning your background is respected rather than something you have to explain or defend.
Qualifications and licensure
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Augustina Ike, MSN, APN, PMHNP-BC
- Board Certification: Psychiatric Mental Health Nurse Practitioner (PMHNP-BC)
- Education: Master of Science in Nursing, Walden University
- New Jersey license: 26NJ01306400 — Advanced Practice Nurse
- New York: Licensed to practice
- NPI: 1235875162
- Certification: Substance use disorder management
- Clinical background: Crisis management, adult psychiatry, child and adolescent care, addiction treatment
- Availability: Monday to Friday, 9am–6pm, by appointment
What we hold to
Dignity first
Nobody is lectured, rushed, or made to justify themselves. You will not hear "just get over it," and you will not be spoken to as a case number.
Whole-person care
Mind, body, circumstance, and belief are connected. Treating symptoms while ignoring sleep, income, faith, or family rarely holds.
Access over gatekeeping
In-person and online appointments, most insurance accepted, sliding scale available. Barriers are treated as problems to solve, not reasons to turn people away.
Evidence-based practice, personally delivered
Assessment first
A proper clinical evaluation before any plan is made. No diagnosis by questionnaire, no prescribing before understanding.
Methods matched to you
CBT, DBT-informed skills, motivational interviewing, trauma-focused approaches, and medication management where appropriate.
You set the pace
Nothing is forced. You decide what to share and when, and you're told the reasoning behind every recommendation.
Reviewed, not repeated
Plans are revisited regularly, including whether treatment is still needed. Nobody is kept on the books indefinitely.
Services
Four services, one clinician, one coordinated plan — so your psychiatry and your therapy aren't split across practices that never speak.
Adult Psychiatry
Psychiatric evaluation, diagnosis, and medication management for adults 18+. Anxiety, depression, bipolar disorder, ADHD, PTSD, and more.
Learn more →Child & Adolescent
Therapy and psychiatric care for children and teenagers, with parents involved throughout and coordination with school where useful.
Learn more →Individual & Family Therapy
Talking therapy for anxiety, trauma, grief, relationships, burnout, and life transitions — plus family sessions where the difficulty sits between people.
Learn more →Addiction Recovery
Confidential treatment for alcohol, opioid, stimulant, and polysubstance use, including co-occurring mental health conditions.
Learn more →Cranford, Union County, and across New Jersey
From the Cranford office, Bethel serves adults, teenagers, and families throughout Union County — Cranford, Union, Elizabeth, Springfield, Roselle, Kenilworth, Linden, Rahway, Westfield, Summit, and Plainfield — and nearby Newark and surrounding communities.
Care is delivered in person at 20 Commerce Dr, Suite 135, Cranford, NJ 07016, and by secure, confidential video across New Jersey. For telehealth, you must be physically located in New Jersey at the time of your appointment.
In-network with most major insurers
Not using insurance?
Self-pay is straightforward, sliding-scale options are available, and superbills are provided for out-of-network reimbursement. Payment by card, check, or ACH transfer.
Frequently asked questions
What is a PMHNP, and how is it different from a psychiatrist?
Is Bethel a faith-based practice?
Will I see the same person every time?
Do you offer in-person appointments?
Where are you located?
How do I get started?
Let's start with a conversation
A free 15-minute consultation. No cost, no obligation — just a chance to ask questions and decide for yourself.
In a mental health emergency, call or text 988 (Suicide & Crisis Lifeline) or dial 911. This practice is not a substitute for emergency services.